Cookie Policy

1. General information about cookies

We use cookies and similar tracking technologies on our website to provide you with the best possible user experience. Cookies and tracking technologies are small text files that are stored on your computer, mobile phone, or other device when you visit our website.

In this policy, we explain:

Which categories of cookies and tracking technologies we use on our website
For what purposes cookies and tracking technologies are used
How you can manage and control cookies

2. Categories of cookies and tracking technologies

We use five different categories of cookies. Although we refer to them collectively as “cookies,” this term also includes similar tracking technologies.

Strictly necessary cookies (always active)
Preference cookies
Statistics and analytics cookies
Marketing cookies (third-party channels)
Unclassified cookies

Below we describe the purposes of each category and how you can find more information.

2.1 Strictly necessary cookies (always active)

These cookies are strictly necessary for the technical operation, performance, and security of our website. They enable features such as page navigation and access to secure areas of the website.

They also allow us to provide services you request, such as:

Displaying product reviews you have submitted
Saving your shopping cart, postcode, or delivery preferences to make future purchases easier

They may also be used to support functions you actively use on the website, for example when filling in forms. This ensures that information you have entered is temporarily saved if you navigate back and forth between pages, so you do not need to re-enter it.

These cookies are always active and do not require your consent. However, we do not automatically place all such cookies on your device; they are set based on how you interact with our services.

Strictly necessary cookies are used for the following purposes:

Purchases and order processing
Enabling and facilitating purchases and orders in our digital channels
Providing services in our digital channels
Security, fraud prevention, and investigation of misuse or criminal activity
Compliance with legal obligations

Where the use of cookies involves processing of personal data, the legal basis is stated in our Privacy Policy under the relevant purpose.

More detailed information about individual cookies within each category is available in our consent management tool.

2.2 Preference cookies

Preference cookies allow us to remember information that changes the way our website behaves or looks. This enables us to tailor content based on your preferred language or the region you are located in.

These cookies are used for:

Providing a personalized experience of our services

Where the use of cookies involves processing of personal data, the legal basis is stated in our Privacy Policy under the relevant purpose.

More information about individual cookies within this category is available in our consent management tool.

2.3 Statistics and analytics cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website.

They help us understand:

Which pages are most and least popular
How visitors navigate the website
How users interact with our services

This information helps us maintain and improve the services we offer. We may also use analytics cookies to improve other services, such as email communications.

Analytics cookies are used for the purpose of:

Analysing, developing, and improving our business, products, and services

Where cookies involve processing of personal data, the legal basis is stated in our Privacy Policy under this purpose.

More information about individual cookies within this category is available in our consent management tool.

2.4 Marketing cookies (third-party channels)

Marketing cookies allow us to communicate with you and show you advertisements and offers even after you have left our website or digital services.

Based on information related to your visit, we may:

Display advertisements on other websites or applications
Personalize marketing content in email communications

We typically segment audiences based on interests, such as users who have visited our website, clicked on our ads, viewed specific products or categories, or demographic and geographic factors.

If our marketing partners determine that you belong to a relevant audience segment, you may be shown our advertisements.

Marketing cookies are used for the purpose of:

Marketing and communication

Where cookies involve processing of personal data, the legal basis is stated in our Privacy Policy under this purpose.

More information about individual cookies within this category is available in our consent management tool.

Google Consent Mode and advertising technologies

We use Google Consent Mode to manage how Google services (such as Google Ads and Google Analytics) process data based on your consent choices.

Depending on your consent, the following data processing signals may be enabled or restricted:

Advertising storage (ad_storage) – controls storage related to advertising cookies
Analytics storage (analytics_storage) – controls storage related to analytics cookies
Ad user data (ad_user_data) – determines whether user data can be used for advertising purposes
Ad personalization (ad_personalization) – determines whether personalized advertising can be shown

If you do not give consent, Google services will operate in a limited mode where personal data is not used for personalized advertising or measurement beyond aggregated and privacy-preserving signals.

2.5 Unclassified cookies

Unclassified cookies are cookies that are in the process of being categorized together with individual cookie providers.

Please note that these cookies do not collect information until they have been classified by us.

3. How you control cookies

When you first visit minfot.com, you are given the option to choose which cookies we may use through our consent management tool. We only activate non-essential cookies and related technologies after obtaining your consent in accordance with applicable EU data protection and ePrivacy legislation.

If you accept all cookies, you consent to the use of cookies as described in this Cookie Policy. You may also reject all cookies except strictly necessary and preference cookies, which are always active. You can also choose to accept only selected categories under “Customize”.

You can change or withdraw your consent at any time by accessing our consent tool via the small grey icon located in the lower right corner of the website and selecting “Change your consent settings.”

You can also manage cookies through your browser or device settings. This may include blocking all cookies, accepting only first-party cookies, or deleting cookies when closing your browser.

Please note that strictly necessary cookies are required for the website and services to function properly. Blocking cookies may affect functionality and limit access to certain services.

Consent management and Google services

Your consent choices in our consent management tool determine how cookies and similar technologies are used, including whether we and our partners (such as Google) can store and process data for analytics and advertising purposes.

We ensure that Google Consent Mode is implemented so that no advertising or analytics cookies are activated without your consent, where required by law.

You can also manage advertising preferences in the settings of third-party services you use (e.g., Facebook or Google), which may influence the type of advertising you see online. You may also opt out of interest-based advertising via services such as YourAdChoices: https://optout.aboutads.info/

4. Questions and contact

For more information about cookies and online tracking, you may consult your local data protection authority (for example, the Swedish Post and Telecom Authority (PTS) in Sweden, or equivalent supervisory authority in your country).

If you have any questions about our use of cookies, please contact us at info@minfot.se or +46 431 725 00.

You can also read more about how we process personal data in our Privacy Policy.